Category Archives: Archived

In the Company of Angels

Out of the box,  let me admit that I know I’m “Blessed”!  There I said it!  So be forewarned,  this will not be the message you might necessarily expect in an environment typically reserved for spry and informative Real Estate, Political & Economic Commentary!

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Market to the Market

I,  like many Realtors,  find myself in a market environment that creates a great deal of anxiety for our Clients,  particularly our Listing (Seller) Clients.   I spend a great deal of focused energy reviewing and updated our individualize marketing campaigns to be sure that no only are we doing the necessary steps but more so,  are we hitting our target market!

I’ve been in the Real Estate Profession long enough to know some critical “do’s and don’ts”  however one area that I’ve become keenly aware of is what I call “Market to the Market”! More on that in a moment!

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The Heart of a Home

The other day I met with an Elderly Woman who was referred to me by another Client.  It was a very simple phone call,  not one – frankly – I routinely get (i.e., simply and short),  but welcomed none the less.

Her voice was soft and pure and she simply said,  “…Mr. Greco,  I understand you’re the person to talk to about my home and I wonder if you would care to make time available and visit with me at my home.  I’ve a few important matters I would like to review with you.”   Her voice was soothing and elegant in it’s inflection and delivery and I found my self  responding with a equally placid tone, “…why yes of course….”!

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Economy of Living or Dying

What seems like just yesterday but in reality was more like 23 years ago,  I was mirth college graduate, working in the Public Accounting profession and nearing completion of an MBA program.   I was required to produce a thesis as part of  the program and I was desperate for ground breaking concept that would demonstrate to the erudite echelon just how brilliant a candidate I was.

I don’t recall exactly where I read it or who rightly deserves the credit for it but at the time I was impressed by a comment that stated “…the true sign of genius is taking the irretrievable complex and expressing it through the calm of simplicity…” or words to that effect.

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Low Ball Offer

Yes the market in many parts of the Country has (and is) suffering the inevitable post “sugar high” crash and I’m sure for many,  as it is here in Northern California ( Sonoma County ),  the market is becoming flush with properties for sale.   Either in the hands of a Bank (REO) or by a Party with this possible threat looming over their shoulder,  the end result is the same.

“There’s deals to be had…” I here more and more, “…just low ball ‘em…” bellows the Pitching Coach,  “bottom feeders…” the Anger Seller laments!

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